When it comes to starting a business in the handmade and DIY niche, understanding search volume for potential products is crucial.
Knowing which products attract the most interest online can guide you toward profitable ventures.
Here’s a look at the search volume data for various handmade items, organized by popularity, to help you understand what people are most interested in and where there may be untapped potential.
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High Search Volume: Top-Tier Products
Benches & Patio Furniture – 450,000 searches/month
Benches and patio furniture top the list, each attracting around 450,000 searches monthly.
This demand suggests a broad interest in DIY furniture, especially for outdoor spaces. DIY benches can range from rustic wooden designs to modern, minimalistic styles, offering flexibility in materials and design.
If you have the skills and resources to create or restore these items, they could be highly profitable, especially for consumers looking for custom or unique outdoor decor.
Wall Art & Jewelry Boxes – 368,000 searches/month
Wall art, including custom paintings, wood art, and other decor pieces, remains popular, with 368,000 searches each month.
Jewelry boxes attract similar interest, reflecting a desire for unique, decorative storage solutions.
Both products allow for significant creativity.
Wall art can appeal to various styles, while jewelry boxes provide a practical, often gift-worthy item with room for personalization.
Rocking Chairs – 301,000 searches/month
Rocking chairs are a classic piece of furniture with a steady demand.
A DIY rocking chair requires woodworking skills, but the reward is a product that appeals to a broad demographic—from young families to those furnishing cozy, traditional spaces.
Planters, Coasters & Wine Racks – 246,000 searches/month
Planters, coasters, and wine racks are practical and decorative items that offer versatility in design and materials.
They are relatively easy to make compared to larger furniture pieces, making them accessible for beginners in woodworking or crafting.
The popularity of these items suggests a market for affordable, functional home decor.
Customization options, like unique shapes or hand-painted designs, can further set your products apart.
Mid-Tier Search Volume: Niche but Lucrative
Walking Sticks & Butcher Blocks – 165,000 searches/month
Walking sticks and butcher blocks both attract around 165,000 searches, indicating a niche interest.
Butcher blocks, in particular, appeal to home chefs and those interested in high-quality kitchen accessories.
While walking sticks may seem niche, they can be marketed to hikers and outdoor enthusiasts.
Butcher blocks, on the other hand, are functional items that can be crafted with high-end wood, appealing to eco-conscious buyers and foodies.
Wooden Spoons & Key Holders – 110,000 searches/month
Wooden spoons and key holders are popular handmade products, especially for those looking for natural, durable kitchen and home items.
They are relatively easy to produce, making them excellent entry-level items for new businesses.
These items also work well for bulk production, making it easier to stock online stores or participate in craft fairs.
Bird Houses – 90,500 searches/month
Birdhouses have a loyal following among nature enthusiasts and homeowners with gardens.
There’s room for creativity in design, and many people look for unique, handcrafted options.
A variety of styles can be offered, from simple, functional birdhouses to more decorative versions, catering to a range of tastes and budgets.
Lower Search Volume: Smaller but Specific Markets
Wooden Puzzles, Wooden Toys & Welcome Signs – 49,500 searches/month each
Wooden puzzles and toys cater to parents looking for sustainable, non-toxic play options, while welcome signs are popular among homeowners who want personalized entryway decor.
Both markets allow for customization, which can attract buyers looking for unique gifts. These items also cater to the growing demand for eco-friendly alternatives to plastic.
Wooden Bowls – 33,100 searches/month
Wooden bowls are popular for both practical and decorative purposes, especially among buyers seeking natural materials for their kitchenware.
This is a viable option for artisans skilled in wood-turning and those who want to produce high-quality, food-safe items.
Dining Room Furniture & Candle Holders – 27,100 searches/month each
Dining room furniture has consistent demand but requires advanced woodworking skills and space.
For those who can produce it, there’s a market for handcrafted, durable pieces.
Candle holders are a smaller item that can be designed in various styles and materials, making them suitable for bulk production and online sales.
Smaller Volume: Specialty or Seasonal Markets
House Signs & Picture Frames – 22,200 searches/month each
House signs and picture frames appeal to buyers looking for personalized home decor.
Both items can be marketed for weddings, housewarmings, or other special occasions.
There’s an opportunity to tap into holiday seasons or events where custom signs and frames are popular as gifts.
Wooden Pens, Chopping Boards & Wooden Jewelry – 12,100 to 18,100 searches/month
Wooden pens, chopping boards, and jewelry are unique items that may appeal to a more niche audience.
Wooden jewelry and pens, in particular, can target the eco-conscious or those interested in natural, sustainable fashion.
These items are relatively quick to produce and easy to personalize, making them ideal for small-scale sellers looking to offer custom, handmade goods.
Very Niche Markets: Emerging Opportunities
Mudroom Furniture & Wooden Pen Holders – 5,400 to 4,400 searches/month
While mudroom furniture requires significant woodworking skill, it has demand among homeowners seeking storage solutions.
Wooden pen holders, on the other hand, are smaller, easier to produce, and often purchased as desktop accessories.
These products could be marketed as luxury or high-quality home organization options, targeting a more premium customer base.
Laser-Cut Projects, Coat & Hat Stands – 3,600 to 4,400 searches/month
Laser-cut projects are ideal for those with access to laser-cutting equipment, allowing for intricate designs on smaller items.
Coat and hat stands serve a practical function in homes, but require advanced skills and space for production.
Wooden Beer Caddies, Cottage Signs & Book Ends – Under 1,000 searches/month
While these items have lower search volumes, they can appeal to a niche audience.
Wooden beer caddies might appeal to craft beer enthusiasts, while cottage signs and bookends are more decorative.
These products could do well as seasonal or holiday gifts and may benefit from specialized marketing efforts, such as partnerships with breweries or rustic home decor stores.
My final Thoughts
Each of these products offers different levels of opportunity based on search volume, complexity, and target market.
For a handmade business, higher search volumes suggest widespread interest, but lower-volume items can still be profitable with the right marketing strategy.
Consider your skills, resources, and audience preferences as you choose which items to focus on.
Embracing a mix of high-demand and niche items can help diversify your offerings and increase your brand’s appeal across different customer segments.
See the book on Craft Show Success Secrets
If you would like to start a craft business, or even are already doing crafting but would like to run through a checklist of things you need to know to be successful at the markets - Then Click here to see my book on Amazon
