Keyword Research for Crafters
I hope you gain valuable insights on using keywords to improve the profitability of your chosen business.
This course is outlined here and presented in detail as a video series.
However, I’ve also tried to provide comprehensive details in this document so you could skip some videos if a specific aspect or topic doesn’t relate to your needs.
Please note that you can adapt this entire course for any other niche if your business is different.
For example, if you have a website about kayaking, you would conduct similar keyword research for that niche topic.
Naturally, some keyword tools I cover in this course might not benefit kayaking, but I think you understand what I’m saying.
See the entire video course below. If you prefer to watch the videos on YouTube, here is the course playlist.
If you prefer to simply read the course on a PDF
Here is the pdf of the keyword research training course
Complete Keyword Research for Crafters – Course Intro
Welcome to the complete keyword research course designed specifically for crafters and makers! In this introduction video, I’ll walk you through exactly what you’ll learn in this comprehensive course and how keyword research can transform your craft business’s profitability.
This free course covers everything from basic Google keyword tools to advanced platform-specific research on Etsy, Pinterest, TikTok, Amazon, and more. Whether you’re selling handmade jewellery, woodworking, pottery, or any other craft, these techniques will help you understand what customers are actually searching for.
Perfect for: Etsy sellers, craft fair vendors moving online, makers wanting to increase sales, anyone selling handmade products online.
About Rob Anderson – My Crafting & Marketing Journey
Before we dive into keyword research techniques, I wanted to share my background so you understand the experience behind this free course.
- Crafting since the 1980s
- Full-time crafter for many years
- Online marketing expert since 2008
- SEO and website agency owner
- Specialised in helping crafters and small businesses
This combination of hands-on crafting experience and deep digital marketing expertise is what makes this course unique. I understand both sides – the creative process and the business realities of selling online.
Keywords Explained Simply – Customer Queues Online
What exactly are keywords, and why should crafters care? In this video, I break down keywords in the simplest possible terms – think of them as customer queues waiting online!
- Keywords as queues of potential buyers
- The 60% rule – buyer intent in search
- Informational vs. commercial searches
- Where keywords matter most (Google, Etsy, Pinterest, etc.)
- Real examples with craft-related searches
💡 Example: If “handmade wooden cutting board” gets 50,000 searches monthly, that’s 50,000 people in line looking for exactly what you might make, with about 30,000 having buying intent!
Why Every Crafter NEEDS to Understand Keywords
“Knowledge is power” – especially when it comes to understanding what your customers are actually searching for online. This video explains exactly why keyword research is crucial for craft business success.
This isn’t just theory – I’ll show you how this knowledge translates to real sales and business growth.
When you understand where your customers are and what they’re searching for, you can meet them exactly where they are with exactly what they want.
💰 Bottom Line: Crafters who understand keywords consistently outperform those who don’t. This video shows you why.
Keyword Research Strategy – Set Goals Before You Start
Random keyword research wastes time. Strategic keyword research makes money. In this video, I’ll show you how to approach keyword research with specific goals that drive real business results.
💡 Pro Tip: Your research goal determines which tools to use and how to interpret the data. Without clear objectives, you’ll drown in information without gaining actionable insights.
I’ll walk you through real examples of how different research goals require different approaches, and how to structure your research for maximum business impact.
Perfect for: Crafters planning new products, makers expanding into new niches, sellers wanting to dominate their market category.
Google Keyword Planner for Crafters – The Original Tool
Google Keyword Planner is the original keyword research tool, and while I don’t use it much anymore, it’s important to understand since all other tools get their data from Google.
⚠️ Honest Disclosure: I stopped using this tool years ago and won’t provide comprehensive training here. For detailed Google Keyword Planner tutorials, check Google’s own training or YouTube tutorials.
Understanding Google’s tool helps you better understand all keyword research, even if you use other tools for daily research.
This video provides context and a basic overview, but I recommend the Keywords Everywhere tool (covered in the next video) for practical daily research.
Keywords Everywhere – My #1 Daily Keyword Research Tool
This is the tool I’m “100% addicted to” and use almost every single day. For about $35/year, Keywords Everywhere has become my go-to keyword research solution, and I’ll show you exactly why.
💰 Investment: ~$35 annually (worth every penny!)
🔥 Why I Love It: Works everywhere, instant data, comprehensive insights
💡 Full Transparency: This tool can do way more than what I use it for, but even using just a fraction of its capabilities, it would be my only choice if I could pick just one keyword research tool.
🔗 Get Keywords Everywhere: keywords everywhere
Google Images Keyword Research – Visual Market Intelligence
Google Images reveals market insights that raw search numbers can’t show you. This visual research technique helps you understand your competitive landscape and identify market opportunities.
💡 When to Use This: After completing numerical keyword research with other tools, use image analysis to understand what the market actually looks like visually.
Perfect for crafters who want to understand not just what people search for, but what they actually see when they search. This intelligence helps you position your products more effectively.
Google Shopping Research – Pricing & Competition Analysis
Google Shopping results provide crucial intelligence about pricing, competition, and market positioning. This research helps you understand the commercial landscape of your craft niche.
💡 Pro Tip: Return to shopping research with refined keywords as your research progresses. Your refined, niche-specific terms will reveal more targeted competitive intelligence.
This step is essential for understanding not just who you’re competing against, but how they position themselves and what pricing strategies work in your market.
YouTube Keyword Research for Crafters – Video Content Opportunities
YouTube is the world’s second-largest search engine, making it crucial for understanding video content opportunities in your craft niche. This research reveals gaps and opportunities for your own content marketing.
💡 What to Look For:
- Videos with high views and old dates (evergreen content)
- Popular topics with poor execution (opportunity!)
Even if you don’t plan to create YouTube content, understanding the video landscape helps you comprehend how your customers consume information about your products.
Keyword Trend Analysis – Don’t Get Caught by Dying Trends
Timing can make or break your craft business. This video shows you how to analyse keyword trends to identify rising opportunities and avoid dying markets.
🔍 When to Do Trend Analysis:
Beginning of research (market overview) – Middle of research (validation) – End of research (final confirmation) – Ongoing monitoring (market changes)
Some products spike in popularity and then crash. Trend analysis helps you avoid investing time and money in fading markets.
Essential for any crafter making strategic business decisions based on market demand.
TikTok Keyword Research – Unlock Thousands of Website Clicks
TikTok has become one of the most powerful platforms for generating traffic for craft businesses. This video shows you how to research TikTok keywords and content opportunities to drive massive traffic to your website.
🚀 TikTok’s Traffic Power: Thousands of clicks possible from a single video – Viral potential for craft content – Young, engaged audience – High conversion potential – Rapid growth opportunities
🔗 TikTok Analyzer Tool: tiktok analyzer
Even if you’re hesitant about TikTok, understanding this platform’s keyword landscape is essential for modern craft marketing.
Etsy Keyword Research – Dominate the Craft Marketplace
Etsy is the world’s largest craft marketplace, and understanding how to research keywords here can make the difference between a few sales and a thriving business. I’ll show you both free methods and powerful paid tools.
🛍️ Why Etsy Research Matters: Largest craft marketplace globally – Direct competitor analysis – Customer behaviour insights – Pricing strategy intelligence – Ranking factor understanding.
🆓 Free Research Methods: Manual keyword analysis – Top listing examination – Tag and title research – Category exploration – Competitor study techniques
Recommended Tools: Craft Niche Analyzer craft niche analyzer
Everbee (Etsy-focused with deep insights): everbee
Essential viewing for any crafter selling or planning to sell on Etsy.
Amazon Keyword Research – Mass Market Intelligence for Crafters
Amazon’s massive scale provides invaluable insights into broader market trends, customer behaviour, and competitive pricing that can inform your craft business strategy.
🌐 Why Research Amazon: – Largest e-commerce platform globally – Mass market trend indicators – Pricing benchmark insights – Customer review intelligence – Product feature analysis – Market validation – Pricing strategy development – Feature identification – Quality benchmarking – Customer pain point discovery
The Craft Niche Analyzer includes Amazon research capabilities alongside other platforms: craft niche analyzer
Even if you never sell on Amazon, understanding this marketplace helps you position your handmade products more effectively against mass-produced alternatives.
People Also Ask Keywords – Hidden Content Marketing Gold
The “People Also Ask” feature reveals the exact questions your customers are searching for – representing incredible content marketing opportunities that most crafters completely miss.
- Insight Analyzer (my recommendation): insight analyzer
- Free research methods are also shown
- Manual PAA analysis techniques
💎 What Makes These Keywords Special: – Question-based search intent – Help-seeking behaviour – Problem-solving opportunities – Trust-building potential – Expert positioning value
💰 Business Impact:
If you can answer the questions people are asking, your business will get more clicks, build more trust, and ultimately generate more sales.
Pinterest Keywords – Visual Search Engine Mastery
Pinterest is a massive visual search engine where millions of people seek inspiration, ideas, and products. Understanding Pinterest keywords can drive significant traffic and sales for craft businesses.
- Pin Inspector tool (recommended): pin inspector
💡 Pinterest Advertising Experience:
I’ve run many successful Pinterest ad campaigns and understand both organic and paid strategies for this platform.
Well-optimised Pinterest content can drive consistent traffic to your website for months or even years after initial posting.
Drop Shipping Research – Understanding Low-Cost Competition
While this isn’t traditional keyword research, understanding the landscape of inexpensive alternatives in your market provides valuable competitive intelligence and potential business opportunities.
This tool shows you the reality of cheap competition in your market, helping you position your handmade products appropriately.
This tool – ali inspector
and this tool – wish inspector
Some entrepreneurs use these insights to add complementary drop shipping products to their handmade business lines.
Perfect for crafters who want to understand their competitive landscape completely and make informed positioning decisions.
When Keyword Data Fails – Alternative Research Strategies
Sometimes, you know a product sells well from experience, but traditional keyword research shows low search volumes. This video reveals alternative research strategies for these challenging situations. Many craft products sell through “gifts for [audience]” searches rather than direct product searches. This hidden demand can be massive.
📊 Audience-Based Keywords: Instead of searching for your product, research keywords that describe your ideal customers and their interests.
🎯 Examples: – “Gifts for woodworkers” instead of “wooden tool holder” – “New mom presents” instead of “baby milestone cards” – “Teacher appreciation gifts” instead of “classroom decoration”
This approach often reveals substantial search volume that traditional product-focused research misses.
Keyword Organization System – From Data to Strategy
Great keyword research generates lots of data. Without proper organisation, that valuable intelligence becomes overwhelming and useless. This video shows you exactly how to organise your research for maximum business impact.
🎯 End Result:
Transform overwhelming keyword data into clear, actionable business strategies that drive real results.
🔗 Complete Organisation System: sorting the keywords that you researched
Essential for anyone serious about implementing their keyword research effectively.
This section below is available in a slightly different format as a PDF download.
Please use this link if you wish to keep a downloaded copy.
The Complete Keyword Research Guide for Crafters: Transform Your Handmade Business with Strategic Market Intelligence
Last Updated: February 2026
Are you tired of guessing what craft products will sell?
Ready to stop throwing marketing efforts at the wall and hoping something sticks?
It’s time to discover the power of keyword research – the secret weapon that successful online crafters use to dominate their markets and build profitable businesses.
Why This Course Exists (And Why It’s Free)
I’ve been crafting since the 1980s and doing online marketing since 2008.
Over nearly two decades, I’ve watched countless talented crafters struggle online – not because their products weren’t amazing, but because they didn’t understand what their customers were actually searching for.
The gap between incredible handmade products and successful online businesses almost always comes down to one thing: market intelligence.
This course bridges that gap by teaching you exactly how to research what people want, where they’re looking for it, and how to position your craft business to capture that demand.
This course is free because I believe every crafter deserves to understand their market. The tools and techniques I’ll teach you have generated millions in revenue for businesses I’ve worked with. Now it’s your turn.
What Makes This Different from Other Keyword Courses
Most keyword research training focuses on generic SEO or broad online marketing. This course is laser-focused on the unique challenges and opportunities that crafters face:
- Platform-Specific Research: Learn how keywords work differently on Etsy vs. Pinterest vs. TikTok vs. Google
- Craft Market Intelligence: Understand seasonal trends, gift-giving patterns, and craft-specific buyer behaviour
- Visual Product Optimisation: Research techniques specifically for products that sell through visual appeal
- Handmade vs. Mass Market: Strategies for competing against (and leveraging) mass-produced alternatives
- Niche Domination: How to identify and capture underserved craft niches before competitors find them
The Craft Market Revolution: Why Keywords Matter More Than Ever
The COVID-19 Transformation
The pandemic didn’t just temporarily shift buying online – it permanently changed consumer behaviour. Here’s what happened to the craft market:
Before COVID:
- Craft fairs were primary sales venues
- Online was a supplementary income
- Local market presence was enough
- Word-of-mouth dominated marketing
After COVID:
- Online became the primary marketplace
- Craft fairs became supplementary
- Global reach became possible (and necessary)
- Search-driven discovery replaced word-of-mouth
The Numbers Don’t Lie:
- Online craft sales increased 394% during 2020-2021
- 73% of craft buyers now start their search online
- Pinterest craft-related searches increased 600%
- Etsy added over 90 million new buyers during the pandemic
If you’re not optimising for how people search online, you’re missing the majority of your potential customers.
The Platform Explosion
Today’s crafters must understand keyword strategy across multiple platforms:
Search Engines (Google, Bing):
- 8.5 billion searches daily
- 46% of searches have local intent
- Voice search is growing 50% annually
E-commerce Platforms (Etsy, Amazon Handmade):
- Etsy: 96.3 million active buyers
- Amazon: 300 million active users
- Different ranking algorithms from Google
Social Platforms (Pinterest, Instagram, TikTok):
- Pinterest: 450 million monthly users
- Instagram: 2 billion monthly users
- TikTok: 1 billion monthly users
- Each has unique search behaviours
The Challenge: Each platform requires different keyword strategies. Generic SEO advice doesn’t work.
The Solution: Platform-specific keyword research that this course teaches.
What You’ll Master in This Comprehensive Course
Foundation Knowledge (Steps 1-3)
- Keyword Fundamentals: Understanding keywords as “customer queues” waiting to buy
- Strategic Importance: Why keyword intelligence is crucial for craft business success
- Research Goal Setting: How to approach keyword research with specific business objectives
Essential Tools Mastery (Steps 4-5)
- Google Keyword Planner: The foundation tool (with honest assessment of limitations)
- Keywords Everywhere: My daily-driver tool that provides instant keyword intelligence across the web
Visual and Commercial Intelligence (Steps 6-7)
- Image Search Analysis: Understanding your visual competitive landscape
- Shopping Search Intelligence: Pricing and positioning research through Google Shopping
Platform-Specific Strategies (Steps 8-14)
- YouTube Research: Video content opportunities and audience behaviour analysis
- Trend Analysis: Timing your market entry and avoiding dying trends
- TikTok Intelligence: Unlocking viral potential and massive traffic generation
- Etsy Mastery: Dominating the world’s largest craft marketplace
- Amazon Research: Understanding mass-market competition and pricing
- Pinterest Optimisation: Visual search engine mastery for crafters
- People Also Ask Research: Finding content marketing gold in customer questions
Advanced Techniques (Steps 15-17)
- Competitive Intelligence: Understanding low-cost alternatives and positioning strategies
- Alternative Research Methods: When traditional keyword data fails
- Data Organisation: Turning research into an actionable business strategy
The Hidden Craft Keyword Opportunities Most People Miss
Seasonal and Event-Driven Keywords
Crafters have unique seasonal opportunities that other businesses don’t:
- Holiday Crafts: Christmas, Halloween, Valentine’s Day keywords spike months before the events
- Wedding Season: Bridal and wedding-related craft searches peak during engagement season
- Back-to-School: Teacher gifts and classroom decor have predictable patterns
- Mother’s Day/Father’s Day: Handmade gifts dominate search during these periods
Course Insight: I’ll show you how to identify and capitalise on these seasonal trends up to 6 months in advance.
Gift-Market Keywords
Many craft products sell through gift-related searches rather than direct product searches:
- “Gifts for teachers” (45,000 monthly searches)
- “Unique baby shower gifts” (33,000 monthly searches)
- “Handmade Christmas presents” (67,000 monthly searches)
- “Personalised wedding gifts” (22,000 monthly searches)
Most crafters miss this entirely because they only research their product names, not how people actually search when buying gifts.
Problem-Solution Keywords
Crafters can capture “People Also Ask” keywords that solve specific problems:
- “How to organise craft supplies” → Craft storage solutions
- “What to do with old t-shirts” → Upcycling craft ideas
- “How to decorate a small apartment” → Space-saving decor items
- “What gifts to make for grandparents” → Sentimental craft projects
These keywords often have lower competition but extremely high conversion rates.
Local and Regional Keywords
Craft markets often have strong local components:
- “Philadelphia craft fairs”
- “Handmade pottery Denver”
- “Custom woodworking [your city]”
- “[State] artisan markets”
Regional Opportunities:
- State-specific craft traditions
- Local material sourcing (reclaimed barn wood, beach glass, etc.)
- Regional gift preferences
- Local wedding and event markets
Advanced Craft-Specific Research Techniques
The “Craft Supply Reverse Research” Method
Research what supplies people are buying to understand what they’re making:
- Research craft supply keywords
- Analyse what projects those supplies are used for
- Identify finished products with high demand but low competition
- Create products that serve that demand
Example: “Macrame cord” has 60,000 monthly searches. Research reveals people are making wall hangings, plant hangers, and jewellery. You could create macrame kits or finished pieces targeting these specific uses.
The “Pinterest-to-Etsy Pipeline” Strategy
Pinterest drives massive traffic, but many crafters don’t understand the keyword connection:
- Research popular craft pins in your niche
- Analyse the keywords used in pin descriptions
- Cross-reference with Etsy search volume
- Create products that bridge Pinterest inspiration with Etsy purchasing
The “Tutorial Gap Analysis” Method
Find products with high search interest but poor tutorial coverage:
- Research “how to make ” keywords
- Analyse existing tutorial quality on YouTube/Pinterest
- Identify gaps in instruction or poor-quality tutorials
- Create superior tutorials that lead to product sales
Double Benefit: You capture both educational traffic AND sales traffic.
The “Competitor Blind Spot” Technique
Most crafters research their direct competitors. Smart crafters research adjacent markets:
- Identify successful businesses in related niches
- Analyse their keyword strategies
- Adapt winning keywords to your craft niche
- Capture traffic they’re not targeting
Example: A jewellery maker might research keywords used by fashion bloggers, beauty influencers, or wedding planners rather than just other jewellery makers.
Platform-Specific Craft Strategies
Etsy: The Craft Marketplace Giant
Special Considerations for Etsy Keywords:
- 13-tag limit requires strategic keyword selection
- Long-tail keywords often perform better than broad terms
- Seasonal keywords need 60-90 day advance planning
- Gift-related keywords peak at different times than product keywords
Advanced Etsy Techniques:
- Shop section optimisation for category keywords
- About page keyword integration
- Review response keyword opportunities
- Etsy SEO vs. Google SEO differences
Pinterest: The Visual Discovery Engine
Craft-Specific Pinterest Strategies:
- Seasonal pinning schedules for craft content
- DIY vs. finished product keyword strategies
- Tutorial pin optimization techniques
- Pinterest Shop integration for direct sales
Pinterest Keyword Secrets:
- Craft tutorials get 10x more engagement than product pins
- Process videos outperform finished product photos
- “Easy [craft project]” keywords consistently outperform complex ones
- Seasonal content should be pinned 45 days early
TikTok: The Viral Video Platform
Craft Content That Goes Viral:
- Time-lapse creation videos
- Before/after transformations
- Quick tip and hack content
- Behind-the-scenes crafting process
TikTok Keyword Strategy:
- Hashtag research differs from other platforms
- Trending audio + craft content = viral potential
- Cross-platform keyword consistency increases reach
- Comment keywords drive algorithm recommendations
Instagram: The Visual Portfolio Platform
Craft-Specific Instagram Optimisation:
- Story highlight keyword optimisation
- Bio keyword strategies for discoverability
- Hashtag research for craft niches
- Reels keyword integration techniques
Tools and Resources Covered in the Course
Free Tools and Methods
- Google Keyword Planner navigation and limitations
- Manual Pinterest research techniques
- Free Etsy keyword analysis methods
- YouTube research without paid tools
- Google Trends for craft market analysis
Recommended Paid Tools
Keywords Everywhere (~$35/year):
- My daily-use tool for instant keyword data
- Cross-platform integration
- Historical data and trends
- Related keyword suggestions
Craft Niche Analyzer:
- Multi-platform craft-specific research
- Etsy, Amazon, and Pinterest integration
- Seasonal trend identification
- Competition analysis
Everbee (Etsy-focused):
- Deep Etsy marketplace intelligence
- Product performance analytics
- Tag and keyword optimisation
- Competitor tracking
Pin Inspector (Pinterest-focused):
- Pinterest-specific keyword research
- Pin performance analysis
- Trending content identification
- Seasonal planning tools
TikTok Analyzer:
- Viral content pattern recognition
- Hashtag performance tracking
- Competitor analysis tools
- Trend identification
Insight Analyzer (PAA research):
- People Also Ask question mining
- Content marketing opportunity identification
- Long-tail keyword discovery
- FAQ and blog topic generation
Bonus: Craft-Specific Keyword Lists
High-Value Craft Keywords by Category:
Home Decor Crafts:
- “Farmhouse wall decor” (89,000/month)
- “Boho living room decor” (67,000/month)
- “Rustic kitchen signs” (45,000/month)
Wedding Crafts:
- “Wedding centerpiece ideas” (135,000/month)
- “Bridal shower decorations” (89,000/month)
- “Wedding favor ideas” (74,000/month)
Gift Categories:
- “Personalized gifts for her” (201,000/month)
- “Handmade baby gifts” (33,000/month)
- “Custom family gifts” (28,000/month)
Seasonal Opportunities:
- “Christmas craft ideas” (450,000/month – seasonal)
- “Halloween decorations DIY” (201,000/month – seasonal)
- “Valentine’s Day crafts” (167,000/month – seasonal)
What This Course Will Do for Your Business
Immediate Benefits (Week 1-2)
- Stop Guessing: Know exactly what customers want before you make it
- Focus Your Time: Work on products with proven demand
- Price Confidently: Understand your competitive landscape
- Choose Platforms: Know where your customers are actually searching
Short-Term Results (Month 1-3)
- Increased Traffic: More people finding your products online
- Better Conversion: Attract customers with buying intent
- Seasonal Planning: Capitalize on predictable demand spikes
- Content Strategy: Create content that actually drives sales
Long-Term Business Transformation (3-12 months)
- Market Domination: Own your niche through strategic keyword targeting
- Passive Traffic: Search engine rankings that work 24/7
- Predictable Revenue: Understand and capitalize on market cycles
- Competitive Advantage: Stay ahead of trends and competition
Common Keyword Research Mistakes Crafters Make
Mistake #1: Only Researching Product Names
Wrong: “Handmade ceramic mug”
Right: “Coffee mug for teachers,” “Funny coffee mugs,” “Personalized mugs for mom”
People don’t search for “handmade ceramic mug” – they search for solutions to their gift-giving problems.
Mistake #2: Ignoring Seasonal Timing
Many crafters start researching Christmas keywords in November. Smart crafters research Christmas keywords in July and start creating content in September.
Mistake #3: Platform Keyword Confusion
Using the same keywords across all platforms. Each platform has different user behaviors and search patterns.
Mistake #4: Focusing Only on High-Volume Keywords
A keyword with 1,000 monthly searches and no competition is often more valuable than a keyword with 50,000 searches and massive competition.
Mistake #5: Neglecting Question-Based Keywords
“What to make for teacher gifts” has huge conversion potential even if search volume seems low.
The Future of Craft Keyword Research
AI and Voice Search Impact
- 50% of searches will be voice-based by 2027
- Conversational keyword phrases are becoming more important
- AI-generated content is changing search landscapes
- Importance of natural language optimisation
Platform Evolution
- TikTok Shop integration is changing craft sales
- Pinterest Shopping features are expanding
- Instagram Shopping is becoming more sophisticated
- New platforms emerging (BeReal, LinkedIn Creator Mode)
Personalization and Local Search
- Hyper-local craft searches are increasing
- Personalised search results based on browsing history
- Location-based craft opportunities are growing
- Regional craft traditions are gaining search volume
Who This Course Is Perfect For
Established Crafters Ready to Scale
- Currently selling at craft fairs or locally
- Want to expand online presence
- Ready to invest time in strategic research
- Looking to increase revenue predictably
New Crafters Starting Online
- Choosing which crafts to focus on
- Want to start with market-validated products
- Need guidance on platform selection
- Seeking competitive advantage from day one
Existing Online Sellers Struggling with Growth
- Getting some sales, but want consistent growth
- Traffic is unpredictable
- Unsure which products to develop next
- Want to understand their market better
Craft Business Coaches and Consultants
- Need systematic approaches to help clients
- Want to add keyword research to service offerings
- Seeking craft-specific strategies
- Looking for proven methodologies
How This Course Is Organised for Maximum Learning
Multiple Learning Formats
Written Guide: Complete step-by-step instructions you can reference anytime
Video Series: Visual demonstrations of each technique
Tool Tutorials: Hands-on guidance for each recommended tool
Templates and Worksheets: Organised systems for your research
Progressive Skill Building
- Foundation: Start with basic concepts anyone can understand
- Tools: Learn essential free and paid research tools
- Techniques: Master platform-specific strategies
- Advanced: Implement sophisticated competitive intelligence
- Organisation: Turn research into an actionable business strategy
Real-World Application
Every technique includes:
- Why it matters for craft businesses specifically
- Step-by-step implementation instructions
- Real examples from craft niches
- Common mistakes to avoid
- Expected timeframes for results
Getting Started: Your First 30 Days
Week 1: Foundation and Tools
- Days 1-2: Complete foundation modules (Steps 1-3)
- Days 3-4: Set up the Keywords Everywhere tool
- Days 5-7: Complete your first basic keyword research for your main product category
Week 2: Platform Research
- Days 8-10: Complete Etsy keyword research (if applicable)
- Days 11-12: Pinterest keyword analysis
- Days 13-14: Google Images and Shopping research
Week 3: Advanced Techniques
- Days 15-17: YouTube and TikTok research
- Days 18-19: People Also Ask analysis
- Days 20-21: Competitive intelligence gathering
Week 4: Organisation and Implementation
- Days 22-24: Organise all research using the provided system
- Days 25-27: Create implementation plan
- Days 28-30: Begin implementing top-priority keywords
Your Investment in Business Intelligence
This comprehensive keyword research course is completely free.
Here’s what similar training costs elsewhere:
- Generic SEO courses: $297-$997
- Platform-specific training: $197-$497 each
- Business coaching with keyword focus: $2,000-$5,000
- Marketing agency keyword research: $500-$2,000 monthly
Total comparable value: $8,000+
Your investment: $0
Why free? Because I believe every crafter deserves to understand their market. When craft businesses succeed, the entire maker community benefits.
Ready to Transform Your Craft Business?
Stop guessing what your customers want. Stop throwing marketing efforts into the void. Stop competing on price because you don’t understand your market position.
Start with strategic intelligence. Start with understanding exactly what your ideal customers are searching for, where they’re searching, and how to position your craft business to capture that demand.
This isn’t just another marketing course – it’s market intelligence training specifically designed for the unique challenges and opportunities that crafters face in today’s digital marketplace.
Questions? Contact me directly through the website contact form. I personally respond to every inquiry from course participants.
Share This Course: Know another crafter who could benefit? Feel free to share this page – when we all succeed, the maker community grows stronger.
© 2026 Rob Anderson / Things to Make and Sell. This course and all materials are provided free for educational use. Please see our disclaimer and terms of use for complete details.
Frequently Asked Questions
"I'm not tech-savvy. Is this too complicated?"
Not at all. I’ve designed this course for crafters first, marketers second. Every technical aspect is explained in simple terms with visual demonstrations.
"Do I need to buy expensive tools?"
No. I show free methods for every technique. The paid tools make research faster and more comprehensive, but they’re not required to get started.
"Will this work for my specific craft niche?"
Yes. The principles apply to all craft categories. I provide examples from woodworking, jewelry, home decor, pottery, fiber arts, and more.
"How long before I see results?"
Some students see traffic increases within 2-3 weeks. Significant business impact typically occurs within 2-3 months of consistent implementation.
"What if my niche is too small?"
Small niches often present the biggest opportunities. I’ll show you how to find profitable sub-niches and expand strategically.
"Can I use this for other types of businesses?"
Absolutely. While focused on crafts, these principles apply to any business that sells physical products online.
