Description
Are people finding your handmade products on Google? If the answer is “not really,” this is the book you’ve been waiting for.
You put your heart into every single thing you make. The problem is, making beautiful products and getting people to actually find those products are two completely different things — and nobody hands you a manual for the second part.
Until now.
From Craft Table to Google is the complete, step-by-step handbook that takes you from “what even is Google Merchant Centre?” all the way through to having your products showing up across Google Search, the Google Shopping tab, Google Images, Google Lens, and more. Written in plain, friendly language with no complicated jargon, no marketing degree required, and no previous tech experience needed.
WHAT YOU’LL LEARN INSIDE
✔ What Google Merchant Centre is and why it’s one of the most powerful free tools available to small craft businesses right now
✔ How to set up your account from scratch, step by step, including verifying your website and getting all your settings right before you add a single product
✔ Exactly what information Google needs for each product listing — and how to write product titles and descriptions that actually get your items found
✔ How to handle the fact that your handmade products don’t have barcodes (there’s a simple answer, and this book covers it fully)
✔ What makes a great product photo for Google Shopping, and how to get brilliant images using just your phone
✔ How many products you should list to get the best results — the answer changes depending on whether you’re using free listings or running paid ads
✔ How free Google listings work and where your products can appear without you spending a single penny
✔ How to set up Google Shopping Ads from scratch, including the newer Performance Max campaign format, when you’re ready to go further
✔ All the different places your products can show up on Google — the Shopping tab, the search results carousel, Google Images, Google Lens, and more
✔ The honest truth about whether Google Merchant Center helps your SEO — and what you should be doing alongside it
✔ How to optimise your listings to go from approved to performing brilliantly
✔ The specific challenges crafters face — made-to-order products, one-of-a-kind pieces, variable pricing — and exactly how to handle them
✔ How to think seasonally, use your performance data, and grow your visibility over time
✔ A complete checklist of every step so you always know exactly where you are in the process
WHO THIS BOOK IS FOR
This book is for you if you sell handmade, handcrafted, or artisan products online and want more people to find your shop. It’s for crafters who’ve heard of Google Shopping but have no idea how to actually get their products on there. It’s for makers who tried setting up Google Merchant Centre before and got confused or stuck.
It’s for small business owners who want to make the most of free tools before spending money on advertising. And it’s for anyone who just wants a clear, jargon-free guide written specifically for crafters — not for big corporate marketing teams.
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