Description
If you make chopping boards — whether that’s custom end-grain boards, personalised gifts, engraved wedding boards, or anything in between — and people in your area can’t find you on Google, this guide is for you.
Google Business Profile is one of the most powerful free marketing tools available to any local business, and most small makers either haven’t set it up properly or set it up once and never touched it again.
This book fixes that.
It walks you through every step of creating and maintaining a Google Business Profile that actually works — one that helps you show up in local search results, builds trust with potential customers, and turns browsers into buyers.
Written in a warm, conversational style — like two people talking it through over a coffee — it’s designed to be easy to read and even easier to act on.
No marketing degree required.
Inside you’ll find:
- How to claim and verify your Google Business Profile the right way
- What to write in your business description to attract local buyers
- How to choose the right categories to show up in the right searches
- How to use the Products section to showcase your boards directly on Google
- A practical photo strategy for a visual product like handmade chopping boards
- How to get more Google reviews — and what to do with every single one
- How to use Google Posts to keep your profile active and drive seasonal sales
- How to set up service areas so Google knows exactly where you want to be found
- A monthly Insights check-in so you always know what’s working
- The most common mistakes chopping board businesses make — and how to avoid them
Whether you’re brand new to Google Business Profile or you’ve had a dusty, half-finished listing for years, this is the guide that makes it all make sense.
12 practical steps. One focused goal: more local sales.
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